Join the Late Night Marketing Movement!

“Without data, you’re just another person with an opinion.”- W. Edwards Deming Hey There, Last week at Social Media Marketing World, I had the honor of serving as the emcee for the Paid Social Marketing track—the advertising-focused content. It was an incredible experience being behind the scenes, introducing some of the smartest minds in digital marketing, and getting a front-row seat to their presentations. One of the most unexpectedly cool sessions I saw was from Chris Mercer—you might...

"What gets measured gets managed."- Peter Drucker (maybe) Hey there! There’s a simple phrase I’ve repeated for years in my day job as an engineering manager: “What gets measured gets managed.” It’s one of those universal truths in engineering, quality, and—turns out—online business too. Peter Drucker usually get's credit for this quote, but there's some debate. What matters is that it is 100% true. But here’s the honest truth: despite everything I know about metrics and process improvement,...

Who's Cheering For You? Hey there! Big goals are exciting—but let’s be honest, they can also feel overwhelming. Some days, you’re fired up. Other days, you wonder if you’re crazy for even trying. That’s why success isn’t just about strategy—it’s about having the right people in your corner to lift you up when you start to doubt yourself. As Helen Keller once said: “Alone we can do so little; together we can do so much.” For me, that person is my wife, Paula. She was instrumental in helping me...

“Community is much more than belonging to something; it’s about doing something together that makes belonging matter.”- Brian Solis Hey There, I just got back from Social Media Marketing World 2025—an incredible event put on by my friend Michael Stelzner. If you’ve never been, it’s one of the premier gatherings for digital marketers and creators. Yes, the content was amazing (it always is). Brilliant minds sharing strategies, trends, and tactics that are truly next-level. But as great as the...

"People often say motivation doesn't last. Well, neither does bathing-- that's why we recommend it daily."- Zig Ziglar Hey there! I’m coming to you live from Social Media Marketing World in San Diego this week—and if you’re here too, I’d love to meet you! You can find me: ✅ Walking around sessions soaking up knowledge ✅ Focusing on two big learning areas: AI and paid ad trends ✅ And—super fun—I’ll be emceeing one of the social media tracks on Tuesday! If you see me, stop and say hey! I’d love...

“Never automate something that can be eliminated, and never delegate something that can be automated.”— Tim Ferriss Hey there! If you’re trying to grow an online business in the cracks and corners of a busy life—between meetings, baseball practice, and dishes—you know how important every minute is. Over the last year, I’ve started asking one simple question before I do almost anything: Can this be done faster, better, or automatically using AI or automation tools? And I’m telling you—it’s...

The Day I Knew I Had to Take Control Hey there! Motivational Monday Newsletter I’ll never forget the day I had to sit across from people I respected—hardworking, talented individuals—and tell them they no longer had a job. They had done nothing wrong. The company was making strategic decisions that were beneficial for its shareholders, but unfortunately, those decisions led to layoffs. It was no one’s fault, yet lives were changed in an instant. As I looked into their eyes, one thought hit me...

Why I Ditched Kajabi After Years -- And What I’m Using Instead. Hey there! After years of using Kajabi to host my courses, I finally did it—I canceled my account. Yikes. Am I crazy? Maybe. But here’s why this was the right move for me (and why it might be for you, too). The Big Shift: Moving to GoHighLevel For a long time, Kajabi was my go-to for course delivery. It’s polished, simple to use, and it gets the job done. But as my business evolved, I realized I was juggling too many...

"You don’t have to be great to start, but you have to start to be great."- Zig Ziglar Hey there! Most people wait until everything is “perfect” before they take action. They plan, analyze, and tweak every little detail, hoping to avoid failure. But here’s the truth: You can’t win if you don’t start. I was reminded of this just last week when I jumped back into CPA marketing. It had been a while, and let’s just say my first campaign didn’t exactly print money. 💰 $11.13 spent 💸 $1.26 earned 📈...

Alone, we can do so little; together, we can do so much.” – Helen Keller Hey there! For years, I’ve wanted to create a real community—a place where people could talk about starting and growing an internet business without all the usual nonsense. You know what I’m talking about… ❌ Facebook groups full of spam and self-promotion ❌ Judgy experts making beginners feel unwelcome ❌ Overwhelming noise that makes real learning impossible I wanted something different. A space where you could: ✅ Ask...